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Monthly Archives

November 2013

Trust Your Gut, And The Facts

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Entrepreneurs constantly face difficult decisions that could impact their company and everyone in it. Sometimes there is no easy way to make those kinds of decisions, but the best way to handle things is to make decisions based on your gut feeling and a few facts. Your gut feeling is…

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Market Your Product, Not It’s Price

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The go-to marketing plans for small businesses, tends to be low prices and great service. Those plans may work to bring in customers initially, but they won’t help companies build a long-term customer base. The best marketing strategies actually ignore price and great service because most customers already expect those…

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Tips For Writing And Sending Reminder E-mails

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E-mail marketing is a great way to improve online sales, but it needs to be done right, which includes effective reminder e-mails. Reminder e-mails make sure people remember initial marketing e-mails, and help get customers to make purchases. If reminder e-mails are done incorrectly, however, they can end up in…

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Lessons From Failed Businesses: What Not To Do

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Businesses fail for any number of reasons, but many of them make common mistakes that could be avoided. If you’ve started or are considering starting a business, avoid theses common pitfalls.   1. No Marketing Strategy:  A new business will need to devote at roughly half of it’s resources, be…

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