Most people in retail will agree that reviews are important, but usually they’re talking about professional reviews from qualified people and publications that make a living out of evaluating things. But then there’s word of mouth, or the customer review, and this is a huge opportunity for a business to…
If you’re getting ready to do online promotion, there’s much more to it than just having a list of email addresses or social media contacts to send material to. Marketing, especially in the cut throat world of the Internet, is all about getting people to lower their guard with the right…
