In recent years online shopping has become the preferred method for a growing number of consumers. This trend is changing the way companies need to shape their marketing strategies. While no two shoppers are alike there are some trends that are helpful to consider. 1. Research: In the information age…
2016 saw a new way of marketing called native content. Native content focuses more on engaging customers with your brand naturally and fostering targeted relationships, rather than just simply casting a wide net across social media and hoping for a return. Companies have had huge success implementing native advertising, so…
Every year, starting on Black Friday/Cyber Monday weekend all the way through the holidays, business spikes. This is especially true for online businesses who can do most of their business for the year around the holidays. However, to really grow your business, you want to turn these seasonal shoppers into…
