In traditional advertising, the power of the “celebrity endorsement” has been known for decades. When an athlete, musician, film star or other famous person is shown using a product, that product generally becomes more popular with fans of that celebrity. In the 21st century digital world of social media, this…
You’ve seen it on every website you go to, whether it’s one person’s blog, or a large, multi-national corporation. There’s always one section you can click that usually says, “about us,” and explains what the company, or website is about. If you have your own company, you’ve doubtless already got…
This month we sit down with the gorgeous Jane Lu from showpo.com Jane Lu is the creator and founder of womens fashion store, Show Po, an online womens clothing shop selling fun, flirty and affordable fashion. Jane quit her corporate job at KPMG in 2010 to start her online store…
