When you’ve just gone into business for yourself, as an entrepreneur, you’ve got a lot to prove. You’ve got a new business, with no reputation, good or bad, and you’ve got to start making that name for yourself. However, once you’re open for business, there’s also another thing you don’t…
If you’re targeting an older demographic of Baby Boomers and Gen Xers, then you want to be on Facebook, because they’re still using this platform! Facebook continues to be an important way for older, computer literate users to remain in contact with each other, get their news, and even define…
One of the best ways to reach out to individual customers is still the good ol’ email campaign. When customers agree to let you keep—and use—their email address for sales and promotions, you know you’ve already got some goodwill and trust. But how do you make the most of it?…
Ecommerce is heading into the busiest buying period of the year, so if you have been thinking about starting an online business, now is the time! In 2017, ecommerce was responsible for around $2.3 trillion in sales and is expected to hit $4.5 trillion in 2021 (according to a Statista report)….
