Building a successful brand on a budget can prove to be challenging for many entrepreneurs. However, you don’t have to have access to a hefty investment to reach your audience. Here are some of the free tools at your disposal to help you design a winning marketing campaign.
One of the best ways to market your online business is with Buffer. You can use this tool to share content on your social media platforms. It is simply a publishing tool for social media that allows you to schedule all your social media posts. You can also take advantage of built-in analytics to see what posts work best for your business and when the best time to post is.
Canva has templates for every marketing strategy you want to employ, including social media images, marketing brochures, flyers, business cards, and more. It is an easy-to-use platform that simplifies the process of sharing and creating marketing images. It is a great resource for any new business owner who wants to save some $$ and do the branding materials in house.
Open Site Explorer
If you are serious about building your online business, then Open Site Explorer is a must-have tool. This tool shows you who is linking to your site and allows you to find backlink opportunities. The backlinks you use are among the top three ranking signals that Google uses when ranking content on search engines.
If you want to market your content and get it to rank highly in search engine results, then this is a tool you definitely want to explore.