Running a business means having a lot of work to handle, especially in the beginning as a new venture starts and grows. One of the biggest challenges to tackle is the balance between good work that customers and clients appreciate, and growing your business with new customers/clients to service. It may feel overwhelming sometimes, but there are a few simple things you can do to help you do good work and good marketing.
Promote Your Business At The Start Of Each Day
If you have the luxury of controlling some or part of your daily schedule, then allocate your business or marketing development to the beginning of your day before other commitments start to pile up. Make sure to keep this time reserved for business growth, don’t mix it up with other activities, or you may lose momentum.
If you have a product or service that requires “renewal” or “replenishment” this is a great way to keep your business growing. Once you deliver quality, your customers will have no issues with continuing the business relationship, and you can grow both business and value by offering a subscription, or other rates for customers that regularly come back for more.
Check Back On Old Customers
If you haven’t heard back from a client or customer in a while, that doesn’t mean that they’ve taken their business elsewhere. Sometimes all it takes to renew an old business relationship is a friendly reminder. Look up customers or clients you haven’t dealt with in some time and say hello.
Expand To Wealthy Customers
Quality and service above all else matter to wealthier clients and customers. If you can provide a premium service at premium prices, you can enjoy higher margins and better profits. Find ways to provide top-tier or “platinum” products and services to wealthier clientele for new growth possibilities.