The goal of any business, regardless of field or speciality, is to make a profit, and continue to increase that profit. It doesn’t matter if you provide a service or a product, that’s one goal that remains true for any entrepreneur. But many people just starting out make the mistake of thinking the only way to increase profits is to keep growing your customer base. It’s true that this is one way to do it, but there’s another, more efficient way; getting your existing customers to come back for more. Here are a few easy ways to forge that most valuable of things, a loyal, regular customer.
Up-sell Similar Products
Some of your customers may be after a particular item or service because they are on a budget. Others, however, may not know there are better, more expensive alternatives. Always take the opportunity to point out to customers that they have more than one choice.
Recommend Associated Products
Some products go better when paired with other things, such as ice cream and chocolate sauce, for example. If a customer likes one product, there’s always a chance that there will be similar enthusiasm for a similar or associated product. Try to point these recommended products out, especially if others making similar purchases have done so.
Since a customer is already on your website, is one thing really enough? Point out that time can be saved if more purchases are made now, rather than later. It never hurts to be prepared!
People will be tempted to take up more products or services if you give them a good reason to. If someone is buying something or engaging a service, entice them to consider even more with incentives. Discounts, loyalty rewards, or other customer engagement can make a big difference when someone is about to make a single purchase.