Are you a key person? Do you even know what one is? The traditional definition of a key person is somebody in a business who is so important the company would be seriously handicapped if he or she left. There is another, more modern, definition: somebody who is well known in a certain industry or business sector because of their knowledge and expertise in that field. If you’re a key person, you will be the one people talk about when they discuss your industry. People will want you around because you are able to create opportunities or make any venture successful.
How Does One Become A Key Person?
It’s not as hard as you think to make yourself a key person. It’s as easy as finding your own speciality and becoming known for your expertise in it.
The Internet makes it easy for people to find specialists in just about everything these days. If you want to stand out then you need to excel at something really specific, what’s known as a micro-niche. If you want to find your micro-niche then figure out what it is within your industry that you do very well and focus on it.
It doesn’t matter how well you are at the niche you’ve carved out for yourself if nobody knows how good you are at. You need to get your ideas and experience out onto the web so people can find you when they’re looking for somebody in your field. Although what you do is important, it’s what you know that is going to get you noticed – as long as you get it out where people can find it.
Getting the information out there does more than help people find you, it makes you an authority in your field. Any information that you use in a verbal sales pitch can be used in a written article that you can publish to reach a wider audience.
Finally, make sure people can find you by getting your name to show up in search engine results on a regular basis. Take the time to create great social media pages or a blog and guarantee that your name is always on the top of those lists.
With the right amount of thought and effort you can make yourself into the person who is at the top of your business or industry.