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Building Trust as a New Business

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Everybody’s got to start somewhere. But when you’re starting a new business, especially one that’s online, there’s one critical factor you lack; “street cred.” Because you’re new, you have no reputation, no past user reviews, none of the usual factors that people will fall back on to research whether you’re…

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Always Say Thank You To Your Customers

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It may sound like just a cliché, but it’s also a business fact; without your customers’ support, you’re nothing. So it should come as no surprise that when you show your appreciation with a little gratitude, this can build up bonds, and reinforce customer loyalty. What’s the best way to…

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How Can You Make Your Brand Stand Out?

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Getting yourself noticed so your business can enjoy more attention from customers is one of the standard goals of any entrepreneur. But of course, doing something with such a simple final result can be extremely complicated. You want people to remember your brand, to have it stick it out in…

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Use Influencers To Reach A Bigger Market

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In traditional advertising, the power of the “celebrity endorsement” has been known for decades. When an athlete, musician, film star or other famous person is shown using a product, that product generally becomes more popular with fans of that celebrity. In the 21st century digital world of social media, this…

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Writing An Effective About Us Page

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You’ve seen it on every website you go to, whether it’s one person’s blog, or a large, multi-national corporation. There’s always one section you can click that usually says, “about us,” and explains what the company, or website is about. If you have your own company, you’ve doubtless already got…

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