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The Value Of A Customer Feedback Email

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No ecommerce brand can really afford to skip the customer feedback email, and yet so many often do. Effective feedback solicitation is incredibly simple, and it can be as quick as an email with a survey link or a single question about the customer’s shopping experience. Ideally, this email will…

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Getting To The Bottom Of Upselling

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Upselling is an all too often unexplored avenue for ecommerce marketers, but it’s one that is certainly worth exploring if you’re looking for methods that are known to increase revenue. It’s not at all rare to focus on lead generation methods and getting new customers in, but what about selling…

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3 Ways To Increase Conversions

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A conversion is a process where a potential customer makes the jump, and shifts from thinking about buying something, to actually taking action and purchasing a product. When a customer is at your website, looking at your products, you want to have as many conversions as possible, so how do…

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Make The Most Of Facebook Live

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If you’re targeting an older demographic of Baby Boomers and Gen Xers, then you want to be on Facebook, because they’re still using this platform! Facebook continues to be an important way for older, computer literate users to remain in contact with each other, get their news, and even define…

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3 Email Campaign Tips

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One of the best ways to reach out to individual customers is still the good ol’ email campaign. When customers agree to let you keep—and use—their email address for sales and promotions, you know you’ve already got some goodwill and trust. But how do you make the most of it?…

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