For many small business owners or budding entrepreneurs, the story is the same every New Year’s Day. You write up a new business plan or make a list of changes that you wish to implement that are designed to help set a new course for your company. Yet studies show…
Upselling is an all too often unexplored avenue for ecommerce marketers, but it’s one that is certainly worth exploring if you’re looking for methods that are known to increase revenue. It’s not at all rare to focus on lead generation methods and getting new customers in, but what about selling…
A conversion is a process where a potential customer makes the jump, and shifts from thinking about buying something, to actually taking action and purchasing a product. When a customer is at your website, looking at your products, you want to have as many conversions as possible, so how do…
When you’ve just gone into business for yourself, as an entrepreneur, you’ve got a lot to prove. You’ve got a new business, with no reputation, good or bad, and you’ve got to start making that name for yourself. However, once you’re open for business, there’s also another thing you don’t…
If you’re targeting an older demographic of Baby Boomers and Gen Xers, then you want to be on Facebook, because they’re still using this platform! Facebook continues to be an important way for older, computer literate users to remain in contact with each other, get their news, and even define…
One of the best ways to reach out to individual customers is still the good ol’ email campaign. When customers agree to let you keep—and use—their email address for sales and promotions, you know you’ve already got some goodwill and trust. But how do you make the most of it?…
Ecommerce is heading into the busiest buying period of the year, so if you have been thinking about starting an online business, now is the time! In 2017, ecommerce was responsible for around $2.3 trillion in sales and is expected to hit $4.5 trillion in 2021 (according to a Statista report)….
When you’ve got your website up and running, you’ve got your online transaction mechanisms all worked out, your cybersecurity is in place, and your social media campaign is just about to start, you’re all good to go, right? Or did you forget about your contact page? The contact page on…
Everybody’s got to start somewhere. But when you’re starting a new business, especially one that’s online, there’s one critical factor you lack; “street cred.” Because you’re new, you have no reputation, no past user reviews, none of the usual factors that people will fall back on to research whether you’re…
Just a few years ago, most people didn’t even know what a hash tag was! Today, however, every Internet savvy “Netizen” knows that the hash tag, or #, is the way to make sure that you and your brand, product or idea are easily found on social media. But do…
