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Use Influencers To Reach A Bigger Market

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In traditional advertising, the power of the “celebrity endorsement” has been known for decades. When an athlete, musician, film star or other famous person is shown using a product, that product generally becomes more popular with fans of that celebrity. In the 21st century digital world of social media, this…

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Writing An Effective About Us Page

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You’ve seen it on every website you go to, whether it’s one person’s blog, or a large, multi-national corporation. There’s always one section you can click that usually says, “about us,” and explains what the company, or website is about. If you have your own company, you’ve doubtless already got…

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Boosting Your Store With Reviews

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There are a ton of different e-commerce stores online, and some of which may even be selling similar products to those you’re selling. For this reason, reviews are an incredibly powerful tool for getting a leg up on the competition, with potential customers seeking out reviews and testimonials when making…

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A Few Predictions for E-Commerce in 2018

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Like other aspects of business, the e-commerce and retail industries are always changing. With these changes, you may see an influx of retail store closings due to higher demand for e-commerce. Retail trends show that most people actually prefer to shop online than they do in brick and mortar stores…

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