Ecommerce is heading into the busiest buying period of the year, so if you have been thinking about starting an online business, now is the time! In 2017, ecommerce was responsible for around $2.3 trillion in sales and is expected to hit $4.5 trillion in 2021 (according to a Statista report)….
When you’ve got your website up and running, you’ve got your online transaction mechanisms all worked out, your cybersecurity is in place, and your social media campaign is just about to start, you’re all good to go, right? Or did you forget about your contact page? The contact page on…
Everybody’s got to start somewhere. But when you’re starting a new business, especially one that’s online, there’s one critical factor you lack; “street cred.” Because you’re new, you have no reputation, no past user reviews, none of the usual factors that people will fall back on to research whether you’re…
Just a few years ago, most people didn’t even know what a hash tag was! Today, however, every Internet savvy “Netizen” knows that the hash tag, or #, is the way to make sure that you and your brand, product or idea are easily found on social media. But do…
It may sound like just a cliché, but it’s also a business fact; without your customers’ support, you’re nothing. So it should come as no surprise that when you show your appreciation with a little gratitude, this can build up bonds, and reinforce customer loyalty. What’s the best way to…
Getting yourself noticed so your business can enjoy more attention from customers is one of the standard goals of any entrepreneur. But of course, doing something with such a simple final result can be extremely complicated. You want people to remember your brand, to have it stick it out in…
In traditional advertising, the power of the “celebrity endorsement” has been known for decades. When an athlete, musician, film star or other famous person is shown using a product, that product generally becomes more popular with fans of that celebrity. In the 21st century digital world of social media, this…
You’ve seen it on every website you go to, whether it’s one person’s blog, or a large, multi-national corporation. There’s always one section you can click that usually says, “about us,” and explains what the company, or website is about. If you have your own company, you’ve doubtless already got…
This month we sit down with the gorgeous Jane Lu from showpo.com Jane Lu is the creator and founder of womens fashion store, Show Po, an online womens clothing shop selling fun, flirty and affordable fashion. Jane quit her corporate job at KPMG in 2010 to start her online store…
When a customer is looking for something specific, they come across your store, and they see that the item they want is out of stock, what do you think their first action is going to be? If they’re on the hunt for that particular product, they may see this as…
