In traditional advertising, the power of the “celebrity endorsement” has been known for decades. When an athlete, musician, film star or other famous person is shown using a product, that product generally becomes more popular with fans of that celebrity. In the 21st century digital world of social media, this…
You’ve seen it on every website you go to, whether it’s one person’s blog, or a large, multi-national corporation. There’s always one section you can click that usually says, “about us,” and explains what the company, or website is about. If you have your own company, you’ve doubtless already got…
This month we sit down with the gorgeous Jane Lu from showpo.com Jane Lu is the creator and founder of womens fashion store, Show Po, an online womens clothing shop selling fun, flirty and affordable fashion. Jane quit her corporate job at KPMG in 2010 to start her online store…
When a customer is looking for something specific, they come across your store, and they see that the item they want is out of stock, what do you think their first action is going to be? If they’re on the hunt for that particular product, they may see this as…
The prospect of free shipping is a big attraction point to customers. As a matter of fact, free shipping can cause customers to opt for one store over another, even if they wind up spending more at the latter e-commerce shop than they would have at the first shop where…
Click Start Digital love celebrating successful business women, and Chyka Keebaugh certainly fits the bill. Each month our Founder will interview well known celebrities and business people to hear about their journey and business advice. This month we sit down with Australian television personality Chyka Keebaugh. Chyka and her husband,…
There are a ton of different e-commerce stores online, and some of which may even be selling similar products to those you’re selling. For this reason, reviews are an incredibly powerful tool for getting a leg up on the competition, with potential customers seeking out reviews and testimonials when making…
SEO, or search engine optimisation, can do a lot to help an online business and knowing even just the basics can put you in a better position to improve search volume and help to evaluate the demand for certain content. However, some of the SEO tools may cost a bit…
When you have an e-commerce site, you want to be sure that the site is eye-catching and user-friendly. It is important to get people’s attention because that is a surefire way to help boost traffic to your site and see better conversion rates. Make a Good First Impression Making a…
Like other aspects of business, the e-commerce and retail industries are always changing. With these changes, you may see an influx of retail store closings due to higher demand for e-commerce. Retail trends show that most people actually prefer to shop online than they do in brick and mortar stores…
