There are a ton of different e-commerce stores online, and some of which may even be selling similar products to those you’re selling. For this reason, reviews are an incredibly powerful tool for getting a leg up on the competition, with potential customers seeking out reviews and testimonials when making their decision of who to shop with. Reviews give customers a look into what their experience may be like when shopping with you.
So, with the importance of reviews, how can you use reviews to boost your store? One of the most difficult parts of cultivating organic and real reviews to give your e-commerce shop a boost is simply getting your customers to leave reviews in the first place. Customers aren’t obligated to review, and once they’ve paid for their purchase, they can just as well move along from your store without leaving any feedback at all.
The best way to boost your store with reviews is to simply target the right customers and to target them at the right time. Some customers won’t leave reviews, some are once and done shoppers even with a positive experience, but there are also those who are a treasure trove to tap in to. What you want to look for to find these customers are those who have had an enthusiastically good experience with your e-commerce store over and over again. How can you find those customers? Look for those who have purchased from you, even the same product, more than once.
With these customers, you’re targeting those who have had repeat great experiences, and your targeting them after they’ve already built a level of loyalty with your shop. By going about obtaining reviews in this way, you’re more likely to get the positive reviews you want, and you’ll get them from organic sources who feel passionate about shopping with you.