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Email Blacklists and How to Avoid Them

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Email marketing is a good way to get the click-throughs you are looking for, and they also allow you the chance to get creative and include a call to action; however, none of this will matter if you find yourself facing a poor deliverability rate. What Is an Email Blacklist?…

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How to Spot an Online Scam

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    Due to the rise and advancements being made in technology, scams are becoming more and more prevalent. Scams today target your money as well as personal details, so it is important to understand how to spot a scam online to protect yourself.  First of all, you need to…

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Creating An Engaging Shipping Confirmation Email

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When a customer makes an order online, they’re excited to get their package. When that shipping confirmation email comes through, it’s a pretty exciting time, making this an email they’re extremely likely to engage with. With this near guaranteed engagement, this is an undervalued opportunity to reach out to customers,…

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Common Email Subject Line Myths

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Research into email subject line trends is a big part of making sure your email marketing stays effective and relevant. One huge problem with this, however, is that there are many myths circulating out there masquerading as fact, and it’s important to set these myths apart from the realities. Some…

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How To Avoid Bad Reviews

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If you had the opportunity to lessen your chance at the repercussions of some potentially bad reviews for your business, would you? Of course, you would. When it comes to your online reputation and the image of your brand, you want to minimize the risk of tarnishing this by doing…

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