Email marketing is a good way to get the click-throughs you are looking for, and they also allow you the chance to get creative and include a call to action; however, none of this will matter if you find yourself facing a poor deliverability rate. What Is an Email Blacklist?…
When you have a business, product descriptions do matter and make a difference in an online shopper’s purchasing decision. One company actually saw a dramatic 84% increase in its traffic in just one month after hiring freelancers to write new product descriptions for their site. To increase sales, there needs…
Social proof involves proving to your potential customers that you are the right company and you have the products they need. People often depend on the actions and behavior of others to determine their own actions and behaviors, and this is where you can use social proof to drive sales….
Social proof is the psychological and social phenomenon where people copy the actions of others to undertake behavior in any given situation. In the eCommerce world, this kind of science plays a key role in online marketing efforts because online shoppers tend to turn to online reviews to gain recommendations,…
Due to the rise and advancements being made in technology, scams are becoming more and more prevalent. Scams today target your money as well as personal details, so it is important to understand how to spot a scam online to protect yourself. First of all, you need to…
When a customer makes an order online, they’re excited to get their package. When that shipping confirmation email comes through, it’s a pretty exciting time, making this an email they’re extremely likely to engage with. With this near guaranteed engagement, this is an undervalued opportunity to reach out to customers,…
Research into email subject line trends is a big part of making sure your email marketing stays effective and relevant. One huge problem with this, however, is that there are many myths circulating out there masquerading as fact, and it’s important to set these myths apart from the realities. Some…
If you had the opportunity to lessen your chance at the repercussions of some potentially bad reviews for your business, would you? Of course, you would. When it comes to your online reputation and the image of your brand, you want to minimize the risk of tarnishing this by doing…
When you think of live chat, you may not consider how the presence of a live chat can affect your average order value. However, just like shopping in-store provides the benefit of live associates to talk to, live chat provides the same convenient service on an online platform. Some of…
Shopping cart abandonment seems like a bizarre idea when you consider it in the brick and mortar sense. Imagine going into your favorite shop, and seeing customers filling up their carts only to leave them alone sitting in the middle of the store. While it may seem strange in a…
