Shopping cart abandonment seems like a bizarre idea when you consider it in the brick and mortar sense. Imagine going into your favorite shop, and seeing customers filling up their carts only to leave them alone sitting in the middle of the store. While it may seem strange in a…
Planning store traffic, running profit margins, they’re both common practices before a big promotion, but it takes more than that to run a successful sale. Most of your success will actually reside in how creative your offers are, and how tempting they prove to be to prospective customers. 6 creative…
Email deliverability is a big issue in email marketing, and the most surprising fact about this is that many brands don’t even realize there is an issue at all. Emails landing in spam folders, to never be seen let alone opened, is a killer for marketing emails from even the…
No ecommerce brand can really afford to skip the customer feedback email, and yet so many often do. Effective feedback solicitation is incredibly simple, and it can be as quick as an email with a survey link or a single question about the customer’s shopping experience. Ideally, this email will…
For many small business owners or budding entrepreneurs, the story is the same every New Year’s Day. You write up a new business plan or make a list of changes that you wish to implement that are designed to help set a new course for your company. Yet studies show…
Upselling is an all too often unexplored avenue for ecommerce marketers, but it’s one that is certainly worth exploring if you’re looking for methods that are known to increase revenue. It’s not at all rare to focus on lead generation methods and getting new customers in, but what about selling…
A conversion is a process where a potential customer makes the jump, and shifts from thinking about buying something, to actually taking action and purchasing a product. When a customer is at your website, looking at your products, you want to have as many conversions as possible, so how do…
When you’ve just gone into business for yourself, as an entrepreneur, you’ve got a lot to prove. You’ve got a new business, with no reputation, good or bad, and you’ve got to start making that name for yourself. However, once you’re open for business, there’s also another thing you don’t…
If you’re targeting an older demographic of Baby Boomers and Gen Xers, then you want to be on Facebook, because they’re still using this platform! Facebook continues to be an important way for older, computer literate users to remain in contact with each other, get their news, and even define…
One of the best ways to reach out to individual customers is still the good ol’ email campaign. When customers agree to let you keep—and use—their email address for sales and promotions, you know you’ve already got some goodwill and trust. But how do you make the most of it?…
