Of all the emails your company sends, your welcome email is the most important. When a visitor opts in to your email list by registering on your website, they are essentially committing to your brand. As a crucial part of your lifecycle marketing, a compelling welcome email can facilitate conversation and increase customer retention. Welcome emails are statistically the most read emails and are the perfect opportunity to make a lasting first impression.
Welcome Emails Must Deliver Value
When you create your welcome email, the first thing you need to consider is what kind of value you can offer to your customers. Whether you offer a coupon or special discount rate for signing up, provide informative details about your company, or contain an exclusive offer, you are more likely to inspire customer action and loyalty if you deliver value in your welcome email. So consider what you can offer first time
Welcome Emails Should Inspire Action
Your welcome email should also inspire and encourage customer action. In your welcome email invite customers to complete their customer profile, read a blog post, or learn more about a product. Inspiring customer action will get them back to your website where you can further engage action.
Welcome Emails Should Contain Engaging Content
Your welcome emails should also grab your customer’s attention. The best way to do this is with engaging and easily digestible content. Eye-catching photos, videos, and infographics are a great way to quickly deliver information and pique the interest of your customers. You can also include curated products recommendations or offer tailored sign-ups so you are only delivering the content your client would be interested in.
Don’t overlook this crucial part of your online marketing strategy. A compelling welcome email can build your brand, tailor your engagement, and increase customer action. Make sure that when you are drafting your welcome email you consider these three strategies to ensure that you make a great first impression.