With your Instagram account all setup, and your content lined up to post, it’s now time to master your hashtags. Hashtags are incredibly important on Instagram, as they allow your posts to be searchable to those you’re looking to attract with your content. So, how do you go about finding the right hashtags on the right posts to attract the right audiences?
There are a few strategies you can use to find the most effective hashtags to use on Instagram. First, you might want to look at the trending stories and posts on Instagram and check out the hashtags they’re using. If your brand is looking to craft a hip and trendy social media presence, this is a strategy that can’t be missed. You may even want to look at Twitter and see what’s trending outside of news topics and incorporate some of these into your relevant Instagram posts.
Next, you’ll want to look at what Instagram’s top influencers are saying. These are the trend setters of Instagram, and they’ll always be ahead of the curve when it comes to the next best thing. Connecting with these influencers with your hashtags or otherwise is another great way to get your brand out there.
Lastly, you might want to take a peek at your competition. Copying your competition isn’t recommended, but that doesn’t mean you can’t take a look to see what they’re doing right to get yourself a little inspiration. If you see a trend in the hashtags they’re using, along with other competitors, this might be a trend you can’t afford to miss.
With hashtags mastered, you’ll be well on your way to the follows, the interactions, and the conversions you’re really looking for. With all of this in the bag, you’ll see just how powerful Instagram can be.