Any business today needs to have a good web presence, and that includes everything from an easy to browse website to a solid social media presence and beyond. However, one thing is easy for many business leaders to overlook – customer reviews.
Customer reviews can actually help improve the chances of turning a website user into a customer, and one study found that 90% of online buying decisions are influenced by online reviews from previous customers.
Why They Matter
The bottom line is simple – customer reviews help convince a buyer that an item is right for them. Users trust the opinions of others more than just some slick advertising copy or product descriptions, and adding the ability to leave a review is something you should consider. Add to that the fact that reviews can even improve SEO, and it’s clear that smart online businesses will do their best to get reviews.
But how do you go about getting reviews from customers? There are a few ways that you can increase the number of reviews your site and the products you sell on it get. Here are some tips to get more reviews.
- Make It Easy – The easier it is to leave a review, the better. Let users leave star ratings and type out a review and make it simple to do, and they’ll be more likely to do so.
- Reward Them! – Offer coupons or discount codes to those who leave reviews, or set up monthly drawings for a prize that is given to those who submit reviews each month.
- Follow Up – Think about setting up an auto-responder email that confirms a purchase and then, a few days later, asks for a review. A gentle reminder can help inspire people to leave behind a review.
- Make It Mobile – More and more people are using mobile devices to shop online, so be sure that you make it easier to complete reviews via mobile as well. Even a simple star rating system with no text can help.