Global Ecommerce Sales To Reach $1.7 Trillion In 2015

At the beginning of 2014, Jeff Jordan of Andreesen Horowitz wrote a widely quoted post that examined the rapidly changing retail landscape. His takeaway was simple: “We’re in the midst of a profound structural shift from physical to digital retail.”

In 2013, the growth of ecommerce significantly outpaced brick-and-mortar both domestically and worldwide. 2014 kept up this pace of growth, and according to recent projections from eMarketer, this trend is going to continue in the coming years.

These numbers are a positive sign for the ecommerce market, but they conceal an important fact. Behind these averages are ecommerce companies that have achieved breakout success, far beyond standard industry growth rates. In 2013, jewelry retailer Alex and Ani grew 250%. NoMoreRack, a flash sales site, also hit a 250% growth rate. Flash sale site TheRealReal was even higher, growing 295%. These companies are outperforming the market by leaps and bounds.

In this report, we look at the data to find out what separates the leaders from the laggards, and help you determine if your company is one of the best.

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