Getting yourself noticed so your business can enjoy more attention from customers is one of the standard goals of any entrepreneur. But of course, doing something with such a simple final result can be extremely complicated. You want people to remember your brand, to have it stick it out in their minds when they’re looking for the particular product or service you provide. But how do you do that?
Research The Crowd
One of the first things you need to do in order to stand out is figuring out what exactly you’re standing out from. If you don’t know what the “mainstream” is, how are you supposed to rebel against it? So do your homework, look at what others in your field are doing in order to promote themselves. You’ll quickly find that many of them are following a particular school of thought, or a standard website template, or any number of other common elements. You want to identify what these common elements are across your different competitors, so that once you know what they are all doing, you can do something different.
Research Your User Experience
Don’t just look at how your competitors are marketing themselves and their websites, find out how customers are actually reacting. In the best case scenario, while conducting this research, you will BE the customer, going through the websites yourself, and getting a feel for the flow of information, the user experience, how hard or easy, interesting or dull it is. If you find yourself getting irritated by certain design or promotional choices, such as too much talk about features, with no real tangible benefit for the customer, then remember this complaint you’re forming, to make sure that you don’t make the same mistake when you’re trying to engage your customers.
By following these tips, you’ll not only create something more customer-centric, it will stand out, too.