The name of the company is the first thing clients learn about the company. So, it is crucial to create a good business name.
However, naming a company is not that simple. As a startup, you need to ensure that the name is unique. At the same time, it should help you connect with your target audience.
The first thing you have to do is conduct research. Find out if the name you want is still available. You should also check out possible competitors. Browsing marketplaces may help.
Second, brainstorm. List all names you can think of. It does not matter if they are wacky. Include everything on the list. Let your creativity take over. While brainstorming can be done alone, you can do it with other people. If you already have a team of employees, do it with them. You can also ask your family and friends for suggestions.
Third, organise your ideas. Once you have a list, sort through them and determine the top options. You can categorise them based on themes. Doing this may also help inspire you to come up with fresh ideas.
Fourth, assess the name. Choose the best from your list. Then, check if it is catchy and impactful. Ask your employees if they will be able to say the company name proudly. You can also check with your family and friends. It would be best if you ask those who did not participate in the brainstorming process. If possible, try to survey local shoppers and see if any of the names resonate with them.
Aside from the steps above, you should also do the following:
• Avoid using hard-to-spell names.
• Do not use a limiting name as it may cause issues when your business grows.
• Secure the .com domain name for your company.
• Find out if you can get a trademark.
• Learn state laws and requirements.
Here are some free websites to use to help come up with a new business name…