Always wanted to start a small business in Australia, but not sure on what to do or where to start? Being a small business owner isn’t for everyone, but if you have the right attitude, drive and some funds in the bank to invest into a new business, it could be the best thing you ever did!
Working for yourself gives you so much more freedom, choice and un capped earning potential, so it comes at no surprise that over 80% of Australians have considered starting a small business at one point in their life. There are lots of things to consider when starting a small business, so below we have given you some quick steps on how to get started!
Find a Business Idea
Every business starts with a good idea. When starting a business, think about problems that customers need to solve and find solutions to those problems. You should also consider what you like and are passionate about and find a way to turn that into an online business.
Name the Business
Once you have found your business idea, it is time to name the business. Find a name that is appropriate for what you are offering and do a trademark search & ASIC search to make sure it is available. The name should be easy to pronounce and spell. There are some great business name tools out there such as Namelix.com and BusinessNameGenerator.com
Register the Business
Once you have chosen a business name you will need to register the name with ASIC Connect and open a bank account, register trademarks and copyrights if applicable, and then hire employees or freelancers if needed while staying legal and compliant.
Get a Domain Name
The domain name you choose should be similar to your business name to help avoid confusion. A .com.au extension is a good first choice if it is available. You can check domain availability easily online and then find reasonable pricing to purchase the domain.
Find a Web Hosting Server
Online shoppers will stay on a website if the page loads in just seconds. They tend to click off when it takes longer. For this reason, you should find a reliable web hosting service that offers a fast connection. Remember, cheaper hosting companies may limit the amount of traffic you can get per month to your site.
Form a Team
Starting an online business can be a big undertaking if you don’t have the right support. A team provides more experience and value for your online business. Outsourcing this work to freelancers is a more affordable way of staffing your online business rather than hiring more permanent staff.
Build Your Website
Your website is an important aspect of your online business and is what your customers will see. There are free eCommerce tools available to help you create your website, or you can hire a software developer to help you create a more customised site. Focus on quality and ensure that your website is user-friendly and has an intuitive user interface. This will reduce your customer bounce rates.
Promote Your Website
Finally, it is time to promote your website and new online business. Take advantage of your social media platforms to spread the word. Also, ensure that your site is SEO friendly, so it ranks well with organic search results.
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