Naming Your Online Store: Dos and Don’ts

One of the hardest parts about starting a new online business is coming up with a name for it. Finding the right name is crucial to the future success of your business, so it requires some time and serious consideration.

When naming your online business, here are a few dos and don’ts to keep in mind:

Do Pick A Simple And Short Name

If you have a long and confusing name, it will be difficult for people to use and remember it. Something short and to the point can be more easily recalled and shared.

Do Tell The Story Behind The Name

If you have a story behind the name, you can give your brand even more character. It is also a great way to stand out from the competition. A good story is one that people will want to discuss when talking about your business.

Do Say Your Name Out Loud

While it may seem silly, it is a good idea to do this several times before settling for a certain name. If it is hard to say or difficult to pronounce, you may want to consider other options.

Do Test It Out

Determine how other people will react to the name. Some may mishear and misinterpret it. For example, Amazon was called Cadabra at one point, until someone heard it wrong and thought it was Cadaver. That is sure to kill a business in no time (no pun intended).

Don’t Obsess Over Keywords

While keywords may be effective, Google’s algorithm is constantly changing. So do not focus too much on them when choosing your business name.

Don’t Give The Wrong First Impression

The name is the first piece of information your potential customers will discover about your business. That is why it should convey your values and ethics.

Don’t Include Locations

If your business is not limited to a specific location, then avoid including one in the name. It will only confuse your customers.