COVID-19 has transformed consumer spending habits and has changed how a lot of people do their shopping. The pandemic has forced many to reprioritize what they consider essential and weigh the risk of shopping in-store versus shopping online.
Millions of people worldwide have opted for alternative stores, tried different products, and experienced new brands for the first time since the pandemic started. According to a recent survey, a good number of individuals have adopted new shipping behaviors since the pandemic’s onset. And even if lockdowns in many places have been lifted, those behaviors continue to stick with them.
In addition to trying a wider range of brands and products and shopping at new online stores, shoppers are also embracing e-commerce as a whole. Online shopping is booming these days, and those who used to shop online on occasion have now become more frequent online shoppers.
Increase In Delivery Services
Those who are part of the older generation and mostly preferred to shop in-store have also begun taking advantage of e-commerce and online shopping. Many of them turn to convenient delivery services these days. For example, food delivery via mobile applications has been steadily increasing.
Higher Digital Consumption
Our digital consumption is also higher than ever. There has been more demand for online subscription services, television streaming services, apps, games, and music. Online gambling has even seen a rise of around 95% since the pandemic began.
As you can see, with the pandemic in full swing, consumers have found safer and more convenient ways to purchase both their essentials and luxury items. This leaves e-commerce owners with a lot of room to expand and grow their businesses as more people are going online for everything from groceries to entertainment.