Making that sale is the ultimate goal for any business, and the perfect marketing plan will do one thing above all else: convince customers to make the purchase. Building brand identity is important as well, but in the end it all comes down to the sale.
Luckily, over the years a few tested principles have been shown to be far more effective than others. Here are some good options to keep in mind when trying to craft marketing efforts that net you the sale you want.
- Feed Vanity – Compliment readers and make them feel as though their ideas and beliefs are what matter the most. For instance, statements such as “read this ONLY if you’re ready to look even better” help play to a customer’s ego and also engage them to take the next step.
- Use The “Give and Get” Technique – Copies that ask for something and promise something in return are good options, too. For instance, something like: “Give Me Three Days And I’ll Give You Better Sleep!”. These headlines tell the customer what they’re getting, and can be adapted easily for virtually any product or service.
- Find The Right Words – There are numerous words that simply help compel customers to give more attention to your ad copy. These include: Love, At Last, New, Truth, and Advice. You’re probably already seeing these things show up across the net, and with good reason.
- Create Urgency – Go beyond making promises of ‘exclusive’ products. Try to create the feeling that if a customer doesn’t act quickly, they’ll miss out on a product or a big sale price. Creating urgency helps spur them into action in a big way.
Your marketing strategy matters in a huge way, and it’s important to get the most from it. The tips above should make it easier to convince customers that it’s the right time to buy.