When businesses start carving out their place on the internet, they take time to pay attention to a lot of different things. Setting up a great website is the first step, but developing a smart marketing strategy for the net, creating a good blog, and more will all need to be considered. But one thing is easy to overlook – page loading speeds.
Internet users are not known for their patience, and today the average user of the net is only willing to wait about three seconds for a website to load. If the page doesn’t open by then, they abandon it.
This applies to mobile devices as well as computers, and 58% of mobile users report that they expect their mobile websites to load up just as fast as a desktop browser – or faster. And it’s not just an immediate, one-time occurrence – if they know that your website loads slowly, there is a good chance that they simply won’t return later.
That translates to lost customers and lost potential revenue, two things that can destroy your online potential. And to make matters even worse, Google actually penalizes pages that load poorly in search results. In short, if your page loads slowly, it won’t be placed as highly in Google searches.
Because of this, it’s worth using tools like Google Analytics to take a closer look at your website. Analytical tools let you look at page speed information for yourself and even for competition, making it easy to compare the two.
How do you speed up a website? There are a few steps you can take:
- Optimize images
- Use fast, reliable hosting servers
- Add breakpoints for mobile devices
It’s a myth that you have to eliminate images or even video from your website to get faster loading times. The tips above can help you speed up your website and ensure that you get the best loading times – making sure your visitors have a better experience in the process.