SMS Marketing: A Text Message Marketing Playbook For The New Year

SMS marketing is an effective way to share valuable information and promotions with your target audience. However, in order for SMS marketing to be effective for your e-commerce business, you need to have a plan in place.

Grow Your SMS List

You can use popups on your website or keyword programs to build an impressive SMS list for marketing. Social media is a great resource to use as well.

Set Up Text Marketing

When you use the right tools and resources, setting up your SMS marketing strategy becomes incredibly easy. Some tools offer prebuilt text message flows, assigned phone numbers, and other features that can help streamline and simplify the process.

What Can You Use SMS For?

With SMS marketing, you can send whatever text message you want to your audience, but you want to stay as on-brand as possible with each one. You also have to make sure you do not bombard their mobile device with constant messages.

You can set up text messages to send at certain points in the buying process. For example, if the customer reached out to you, send them a conversational message. They can also sign up to receive informational messages or updates on your reward program.

Why It Works

So does SMS marketing really work for e-commerce businesses? The answer is a resounding yes. Most consumers are already on their mobile device, so more than 98% of text messages are read by the end of the day. Many consumers also reportedly prefer SMS.

What’s more, you will find that SMS engagement rates are much higher than when you use a more traditional email marketing strategy.

SMS can be used for promotions, sales, and acquisition, and it can help you improve user experience. No matter what product or service you have to offer, it will prove advantageous in the long term.