E-mail marketing is a great way to improve online sales, but it needs to be done right, which includes effective reminder e-mails. Reminder e-mails make sure people remember initial marketing e-mails, and help get customers to make purchases. If reminder e-mails are done incorrectly, however, they can end up in the junk mail folder, so here’s how to do them right.
• Use the subject line. The subject line determines whether or not someone will open your e-mail, so use it make sure they do. You can do this by putting specific, useful information in the subject line, like information about a credit the customer has at the store. Don’t be so general that you only say “huge sale” or “great new offers” because it won’t work.
• Personalise. If you want people to read your e-mails, make sure they’re personalised to each individual. Use names in the subject line or address the e-mail directly to different people. It will make them feel special, and like reading the e-mail is worth their time.
• Keep them short. Only include necessary information, and try to keep the e-mail to a few lines, or a paragraph or two. Any longer and people will get bored.
• Highlight important information or your call to action in easy to read but noticeable colours. The colours will also help get your point across without adding extra words. It will also help get people to take action and make a purchase.
• Space them out. Do not send a reminder e-mail every day, because your customers will get annoyed. Send a reminder e-mail a week or so after the initial e-mail goes out, and space out any other reminders. Never send more than one or two e-mails a week. Sometimes every other week or even once a month is also appropriate.
Following these tips will help ensure that you don’t overwhelm or bother your customers with reminder e-mails, but still get your message across and engage in effective e-mail marketing.