In traditional advertising, the power of the “celebrity endorsement” has been known for decades. When an athlete, musician, film star or other famous person is shown using a product, that product generally becomes more popular with fans of that celebrity. In the 21st century digital world of social media, this same “celebrity effect” is still just as viable, however, the shape and approach have changed. You need to think about approaching influencers.
While the traditional celebrities still hold sway on a global level, social media has its own rules and its own niches demographics that you can tap into. You don’t need to allocate a budget for a big Hollywood star to promote your product on Twitter or Instagram, instead, you can try approaching an influencer!
Influencers are intensive users of a particular social media platform, such as YouTube, Switch, Twitter or Instagram, that have acquired a sizable following, sometimes in the millions. They are a great way to reach out to a wider audience!
Depending on the type of influencer you’re thinking of working with, there will be different methods of utilizing the influencer for maximum exposure. Some influencers may write lengthy articles or blog posts. Others may rely on taking a series of pictures and posting it to Twitter and/or Instagram, while still others will create a video, or stream a live video in which your product or service is discussed. This means that there’s a huge variance in the means and methods of using influencers to spread the word.
One nice thing about influencers is that while they are definitely commanding a large audience, they are not on the same level as a professional athlete or Hollywood movie star. This means they are more approachable, and, from a budget perspective, less expensive to engage for services! Always respect the power of an influencer, but make sure you get your money’s worth!