A buyer persona (avatar) is simply a description of your ideal customers. The persona includes demographic profiles like age and income and lifestyle profiles that show what kind of things they like to buy and how they make their decisions.
Today we will explain how entrepreneurs can use these buyer personas to define, target, and reach the right customer base.
Identify Needs and Wants
When you take the time to evaluate goals, challenges, and objectives in persona development, you can better identify your target audience’s wants and needs. This kind of data tells you what your target market wants out of a business which can teach you new ways of selling to them or developing new products to solve their problems.
Understand Purchasing Decisions
A buyer persona can also help grow your business by allowing you to understand your target market’s purchasing decisions. Perhaps a segment of your market does most of their research online before choosing a product or service.
With this information, you can learn what you have to do online to provide them with relevant and valuable information they can use and then sell to them without actually directly selling to them.
Buyer personas help you grow your business by providing insight into how to communicate with your target market. This also helps you reach new customers, learn what kind of content they are looking for, and find the best platforms to promote that content.
Once you understand your target market’s needs, wants, goals, and challenges, you will then know what content to tailor to them. You can create content that will appeal to them and provide them with inherent value. You can then also target your content based on your buyer personas. If they don’t feel that the content is relevant or valuable, they won’t consume it, like it, or share it.
As you can see, buyer personas can provide you with valuable insight on how to better communicate and interact with your target market to grow your business.